Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization.

Wei Chen Fu Li Tian Lin Aviad Rubinstein

Published in: EC (2015)

Keyphrases

viral marketing
influence maximization
social networks
online social networks
diffusion models
influence propagation
information diffusion
influential nodes
social influence
social media
social relationships
image processing
network structure
greedy algorithm
random walk
objective function
multiscale