Determinants and Effects of Mobile Service Customization: An Empirical Study of A2P SMS Adoption.

Boonlert Watjatrakul

Published in: Int. J. Inf. Syst. Serv. Sect. (2018)

Keyphrases

mobile services
user acceptance
behavioral intention
mobile technologies
mobile devices
mobile phone
mobile users
mobile applications
mobile web
email
user experience
perceived usefulness
end users
user interface
business opportunities
mobile learning
information services
cognitive style
e learning