Design of sweepstakes-based social media marketing for online customer engagement.

Woojin Jung Seungjun Yang Hee-Woong Kim

Published in: Electron. Commer. Res. (2020)

Keyphrases

social media
real time
marketing strategies
online learning
social networks
case study
social networking sites
online forums
website design
online marketing
decision making
learning environment
user experience
direct marketing
purchase behavior