The Value of Product Variety When Selling to Strategic Consumers.
Ali K. ParlaktürkPublished in: Manuf. Serv. Oper. Manag. (2012)
Keyphrases
- pricing strategies
- competitive environment
- product information
- wide range
- wide variety
- consumer behavior
- real world
- decision making
- case study
- marketing strategies
- shopping behavior
- consumer reviews
- dynamic pricing
- positive or negative
- information technology
- website
- inventory control
- product reviews
- online shopping
- life cycle