Building Data Analytics Capabilities for Value Creation: A Resource-Based View.

Prashanth Madhala Hongxiu Li Nina Helander

Published in: PACIS (2022)

Keyphrases

data analytics
big data
internet search
cloud computing
open source
resource based view
competitive advantage
business processes
business intelligence
data mining
software development
data management
supply chain
database systems
case study
social networks
unstructured data
map reduce
machine learning
databases