A Hybrid Approach to Modelling Advertising Effects - An Application to Optimal Lying in the Software Business.
Jürgen WöcklAlfred TaudesPublished in: WCSS (2006)
Keyphrases
- business applications
- dynamic programming
- software systems
- electronic commerce
- business processes
- software design
- decision making
- business transactions
- computer systems
- business models
- information systems
- internet advertising
- consumer behavior
- enterprise systems
- data quality
- business process
- worst case
- optimal solution
- business analytics
- software development processes
- case study
- data mining