Perceived Risk and Risk Relievers Associated with Online Shopping.
Anthony GriffinDennis ViehlandPublished in: ACIS (2010)
Keyphrases
- online shopping
- perceived risk
- negative impact
- customer satisfaction
- internet banking
- perceived usefulness
- service quality
- online banking
- personal information
- subjective norm
- user satisfaction
- structural equation modeling
- shopping behavior
- purchase intention
- early stage
- empirically tested
- electronic commerce
- learning experience