Does Employer Brand Matter: An Empirical Study on Online Job Reviews, Social Media Usage and Firm Performance.
Lorin M. HittFujie JinBowen LouPublished in: HICSS (2021)
Keyphrases
- social media
- social media sites
- online reviews
- labor market
- reputation management
- online learning
- online social media
- social media streams
- job search
- real time
- process oriented
- social networking sites
- online social
- online communities
- big data
- product reviews
- online forums
- social networks
- online consumer
- social media platforms
- brand image
- information diffusion
- internet users
- user generated
- empirical analysis
- social networking
- special case
- search engine
- neural network