Optimize Recommendation Engine for Marketing System in Healthcare CRM.
Roxana MarcuDan PopescuIulian DanilaPublished in: ECAI (2020)
Keyphrases
- customer relationship management
- marketing strategies
- recommender systems
- data mining
- customer retention
- collaborative filtering
- customer segmentation
- data mining technology
- recommendation systems
- decision making
- biomedical informatics
- information overload
- competitive advantage
- information systems
- data mining applications
- electronic health records
- customer behavior
- user preferences
- personalized recommendation
- clinical trials
- customer satisfaction
- consumer behavior
- healthcare systems
- long term