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Online joint bid/daily budget optimization of Internet advertising campaigns.
Alessandro Nuara
Francesco Trovò
Nicola Gatti
Marcello Restelli
Published in:
Artif. Intell. (2022)
Keyphrases
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advertising campaigns
display advertising
online advertising
budget constraints
search advertising
sponsored search
user behavior
internet users
user experience
internet technology
internet advertising
web pages
database systems
online resources
search engine marketing