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Predicting ad click-through rates via feature-based fully coupled interaction tensor factorization.
Lili Shan
Lei Lin
Chengjie Sun
Xiaolong Wang
Published in:
Electron. Commer. Res. Appl. (2016)
Keyphrases
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tensor factorization
sponsored search
negative matrix factorization
matrix factorization
search engine
web search
human computer interaction
collaborative filtering
tag recommendation
user interaction
user behavior
user interface
nonnegative matrix factorization