Role of Web Personalization in Consumer Acceptance of E-Government Services.

Vinodh Krishnaraju Saji K. Mathew Vijayan Sugumaran

Published in: AMCIS (2013)

Keyphrases

web personalization
website
user interests
usage data
web usage mining
data mining
recommendation systems
machine learning
association rules
recommender systems
natural language processing
web users
sequential pattern mining