The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising.
Hiroshi KogaPublished in: MISNC (2015)
Keyphrases
- online advertising
- mobile advertising
- lessons learned
- key issues
- internet advertising
- ethical issues
- information systems
- information retrieval
- data mining
- real world
- databases
- learning environment
- video sequences
- social media
- database
- viral marketing
- consumer behavior
- legal issues
- advertising campaigns
- targeted advertising