Understanding social media business value, a prerequisite for social media selection.
Tadhg NagleAndrew PopePublished in: J. Decis. Syst. (2013)
Keyphrases
- social media
- user participation
- social networks
- big data
- user generated content
- social networking
- social media platforms
- social interaction
- stake holders
- social media data
- social media sites
- public opinion
- online social networks
- social networking sites
- selection criteria
- online forums
- text classification
- wireless sensor networks
- decision trees
- knowledge base
- data sets
- real time