Social value and online social shopping intention: the moderating role of experience.
Wei WuVivian HuangXiayu ChenRobert M. DavisonZhongsheng HuaPublished in: Inf. Technol. People (2018)
Keyphrases
- online social
- social networks
- social media
- social structures
- social influence
- online social networks
- instant messaging
- information propagation
- technology acceptance
- user generated content
- social support
- social networking sites
- online communities
- social interaction
- user interests
- social networking
- data analysis
- user interface
- behavioral intention