Privacy and Marketing Externalities: Evidence from Do Not Call.
Khim-Yong GohKai Lung HuiIvan P. L. PngPublished in: Manag. Sci. (2015)
Keyphrases
- privacy preserving
- personal information
- data mining
- long term
- privacy issues
- decision making
- website
- marketing strategies
- customer relationship management
- private information
- security issues
- search engine
- evidential reasoning
- private data
- data mining technology
- privacy preserving data mining
- privacy concerns
- statistical databases
- empirical evidence
- access control
- data privacy
- personal data
- privacy policies
- sensitive information
- social media
- ethical issues
- privacy requirements