Mining Distinguishing Customer Focus Sets for Online Shopping Decision Support.
Lu LiuLei DuanHao YangJyrki NummenmaaGuozhu DongPan QinPublished in: ADMA (2016)
Keyphrases
- online shopping
- decision support
- customer satisfaction
- consumer behavior
- service quality
- decision support system
- knowledge discovery
- customer preferences
- data mining
- decision makers
- electronic commerce
- real time
- data warehouse
- website
- customer relationship management
- mobile commerce
- decision making
- internet usage
- satisfaction degree
- shopping behavior
- attitudes toward