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Assessing Unobserved Heterogeneity in SEM Using REBUS-PLS: A Case of the Application of TAM to Social Media Adoption.
Samuel Fosso Wamba
Laura Trinchera
Published in:
AMCIS (2014)
Keyphrases
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social media
latent variables
perceived usefulness
data sets
information systems
e learning
experimental data
user generated content
partial least squares