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Reasons for Avatar Gender Swapping by Online Game Players: A Qualitative Interview-Based Study.

Yu-Jen ChouShao-Kang LoChing-I Teng
Published in: Int. J. E Bus. Res. (2014)
Keyphrases
  • focus group
  • online learning
  • knowledge base
  • multimedia
  • virtual world
  • hong kong
  • game players