A Trust Evaluation Model of Internet Banking Customers.
Xiaoyan WangSulin PangPublished in: ICISO (2010)
Keyphrases
- evaluation model
- internet banking
- customer satisfaction
- online banking
- banking industry
- hong kong
- perceived risk
- security analysis
- security threats
- evaluation method
- service quality
- data envelopment analysis
- fraud detection
- bp neural network
- electronic commerce
- security issues
- user satisfaction
- information systems
- learning algorithm
- smart card
- social context
- higher education
- service providers
- decision making