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Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective.
Fedric Kujur
Saumya Singh
Published in:
J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
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social networking sites
social networking
online social networks
young adults
social media
instant messaging
data analysis
electronic commerce
social software
data mining
social networks
theoretical framework
user generated content
internet users
social network services