Login / Signup

Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design.

Vera L. MiguéisAna S. CamanhoJoão Falcão e Cunha
Published in: IESS (2011)
Keyphrases
  • data model
  • service level
  • data sources
  • case study
  • knowledge discovery
  • multi dimensional
  • design process
  • real time
  • website
  • probabilistic model
  • text mining
  • itemsets