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The platform shapes the message: How website design affects abstraction and valence of online consumer reviews.
Goele Aerts
Tim Smits
Peeter W. J. Verlegh
Published in:
Decis. Support Syst. (2017)
Keyphrases
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website design
website
marketing strategies
online reviews
online consumer reviews
social capital
email
conceptual framework
data mining
case study
information content
support systems
online stores