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The platform shapes the message: How website design affects abstraction and valence of online consumer reviews.

Goele AertsTim SmitsPeeter W. J. Verlegh
Published in: Decis. Support Syst. (2017)
Keyphrases
  • website design
  • website
  • marketing strategies
  • online reviews
  • online consumer reviews
  • social capital
  • email
  • conceptual framework
  • data mining
  • case study
  • information content
  • support systems
  • online stores