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Implications of smartphone user privacy leakage from the advertiser's perspective.

Yan WangYingying ChenFan YeHongbo LiuJie Yang
Published in: Pervasive Mob. Comput. (2019)
Keyphrases
  • user privacy
  • behavioral targeting
  • privacy preserving
  • malicious users
  • mobile devices
  • online advertising
  • data mining
  • database
  • user interface
  • private information
  • identity management
  • display advertising