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Trust-Building in Electronic Markets: Relative Importance and Interaction Effects of Trust-Building Mechanisms.

Stefan Tams
Published in: AMCIS/SIGeBIZ (2009)
Keyphrases
  • relative importance
  • transaction cost economics
  • interaction effects
  • information retrieval systems
  • knowledge sharing
  • case study
  • markov chain
  • life cycle
  • electronic markets
  • trading partners