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An effective approach for the protection of user commodity viewing privacy in e-commerce website.
Zongda Wu
Shigen Shen
Haiping Zhou
Huxiong Li
Chenglang Lu
Dongdong Zou
Published in:
Knowl. Based Syst. (2021)
Keyphrases
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website
privacy protection
click stream data
web navigation
online services
user interface
internet users
log files
privacy preserving
data protection
individual privacy
navigational behavior
private information
user experience
electronic commerce
user profiles
user satisfaction
user interaction