All online friends are not created equal: discovering influence structure in online social networks.
Xi ChenChong (Alex) WangXiaoquan (Michael) ZhangPublished in: ICEC (2012)
Keyphrases
- online social networks
- network structure
- social networks
- viral marketing
- online communities
- social networking sites
- online social networking
- online social media
- online social
- social relations
- social media
- social networking
- social relationships
- social influence
- influence maximization
- user activity
- small scale
- third party