Internet Advertising, Game Theory and Consumer Welfare.
Marcus Chi-hung LingKevin LawlerPublished in: Electron. Commer. Res. (2001)
Keyphrases
- game theory
- internet advertising
- banner ads
- game theoretic
- online advertising
- hong kong
- multi agent systems
- nash equilibrium
- cooperative
- data mining
- mechanism design
- resource allocation
- statistical physics
- nash equilibria
- cooperative game theory
- social welfare
- fictitious play
- solution concepts
- multi agent learning
- financial crisis
- human computation
- computer science
- multi agent cooperation
- genetic algorithm