Desired Content versus Digital Advertisements: An Eye-Tracking User Experience Study.

Mustafa Can Özdemir David Lamas Mati Mõttus

Published in: NordiCHI (2020)

Keyphrases

user experience
eye tracking
user behavior
eye movements
user perceptions
visual attention
eye tracker
implicit feedback
human computer interaction
eye gaze
cognitive style
user interface
user interaction
expert systems
eye tracking data
end users
mobile applications
usability testing
head mounted