Protection of personal information: An experiment involving data value chains and the use of personal information for marketing purposes in South Africa.
Benson ZendaRuthea VorsterAdéle da VeigaPublished in: South Afr. Comput. J. (2020)
Keyphrases
- personal information
- individual privacy
- personal data
- privacy concerns
- private information
- privacy issues
- private data
- preserving privacy
- privacy aware
- social networking
- identity theft
- third party
- data sources
- south africa
- information leakage
- south african
- social network services
- end users
- website
- data mining
- data privacy
- original data
- machine learning
- real world
- information management
- data management
- social media
- job search
- social networks
- personal information management