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Marketer Perceptions of Quality on the Success of Mobile Shopping System and Its Impact on Performance.

Lisa Y. Chen
Published in: SRII Global Conference (2012)
Keyphrases
  • high quality
  • mobile phone
  • user satisfaction
  • quality measures
  • information quality
  • mobile learning
  • mobile devices
  • life cycle
  • computing environments
  • quality assessment
  • mobile computing
  • gender differences