Customer Engagement on Social Media: Effects of Topic Relevance and User Popularity on Managerial Response.
Wenjie FanWei FanYanqing LinPublished in: PACIS (2021)
Keyphrases
- social media
- relevance feedback
- user participation
- topical relevance
- information systems
- user interaction
- user interests
- user interface
- user satisfaction
- user generated content
- electronic commerce
- relevance judgements
- user engagement
- user experience
- user generated
- social connections
- public opinion
- blog distillation
- news articles
- end users
- relevant pages
- social activities
- user activity
- social networking
- big data