Keyphrases
- advertising campaigns
- sponsored search
- targeted advertising
- display advertising
- contextual advertising
- social interaction
- online advertising
- social networks
- social media
- social networking
- behavioral targeting
- social relationships
- data sets
- social behavior
- optimal allocation
- resource allocation
- social capital
- social influence
- social networking sites
- allocation strategy
- allocation policy
- allocation problems
- website
- information retrieval