Social Media Advertising Influence on Users' Responses: Egypt.
Heba SadekPublished in: Int. J. Online Mark. (2021)
Keyphrases
- social media
- viral marketing
- social networking sites
- user generated content
- social media data
- end users
- user generated
- information diffusion
- online social networks
- social networking
- social networks
- user participation
- social web
- social influence
- big data
- social media platforms
- social networking websites
- sharing websites
- online social
- social interaction
- long tail
- online forums
- public opinion
- social media sites
- user activity
- social context
- information overload
- web content
- social network sites
- online marketing
- advertising campaigns
- information sources
- user interface