Perceived strategic value-based adoption of Big Data Analytics in emerging economy: A qualitative approach for Indian firms.
Surabhi VermaSom Sekhar BhattacharyyaPublished in: J. Enterp. Inf. Manag. (2017)
Keyphrases
- decision makers
- big data analytics
- strategic decisions
- technology adoption
- absorptive capacity
- perceived usefulness
- technological innovation
- decision making
- big data
- information technology
- adoption decisions
- software industry
- competitive environment
- small and medium sized enterprises
- information systems
- resource based view
- decision support
- perceived risk
- user acceptance
- factors affecting
- social media
- factors that influence
- factors that affect
- competitive advantage
- user satisfaction
- attitudes toward
- knowledge management
- e government
- economic development
- social influence
- data mining
- computer self efficacy
- data management
- technology acceptance
- switching costs
- data processing
- individual level
- business organizations
- internet enabled
- data analysis
- case study
- network externalities