Finding Lookalike Customers for E-Commerce Marketing.
Yang PengChangzheng LiuWei ShenPublished in: CoRR (2023)
Keyphrases
- customer relationship management
- consumer behavior
- purchasing behavior
- customer loyalty
- marketing strategies
- customer behavior
- potential customers
- customer preferences
- customer base
- direct marketing
- data mining
- data mining technology
- electronic commerce
- marketing campaigns
- customer segmentation
- online stores
- online banking
- customer data
- database marketing
- customer satisfaction
- long term
- decision making
- information systems
- social media
- cross selling
- computer science