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How Fashion Live Streaming Features Affect Purchase Intention by Mediating Perceived Value and Perceived Trust.

Michael Bala KobanAndreas Raharto CondrobimoEnggal Sriwardiningsih
Published in: ICIMTech (2023)
Keyphrases
  • purchase intention
  • online shopping
  • information systems
  • live streaming
  • user satisfaction
  • product quality
  • artificial intelligence
  • virtual communities
  • perceived usefulness
  • online stores