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How Fashion Live Streaming Features Affect Purchase Intention by Mediating Perceived Value and Perceived Trust.
Michael Bala Koban
Andreas Raharto Condrobimo
Enggal Sriwardiningsih
Published in:
ICIMTech (2023)
Keyphrases
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purchase intention
online shopping
information systems
live streaming
user satisfaction
product quality
artificial intelligence
virtual communities
perceived usefulness
online stores