Effectiveness of privacy assurance mechanisms in users' privacy protection on social networking sites from the perspective of protection motivation theory.
Reza MousaviRui ChenDan J. KimKuanchin ChenPublished in: Decis. Support Syst. (2020)
Keyphrases
- privacy protection
- social networking sites
- personal data
- privacy settings
- privacy policies
- privacy preserving
- private information
- social networking
- individual privacy
- social media
- information loss
- privacy guarantees
- internet users
- sensitive information
- data collection
- data sharing
- social networks
- data protection
- data anonymization
- privacy requirements
- online social networks
- data publishing
- statistical databases
- personal information
- user generated content
- private data
- privacy preservation
- trusted third party
- location privacy
- protection schemes
- privacy preserving data mining
- privacy concerns
- mutual authentication
- social network services
- user interaction
- disclosure risk
- social graph
- user interface
- data mining
- databases