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Studying the influence of e-CRM on web-based brand personality - the case of Mellat Bank.

Arash ShahinMahshid GharibpoorShirin TeymouriElham Bagheri Iraj
Published in: Int. J. Bus. Inf. Syst. (2013)
Keyphrases
  • personality traits
  • multimedia
  • customer relationship management
  • databases
  • information systems
  • multi agent
  • case base
  • data mining applications