Social Media Content Analytics beyond the Text: A Case Study of University Branding in Instagram.
Shreya DesaiMeng HanPublished in: ACM Southeast Regional Conference (2019)
Keyphrases
- social media content
- social media
- case study
- security informatics
- sentiment analysis
- text analytics
- user generated content
- information retrieval
- learning analytics
- text mining
- business intelligence
- web documents
- social networking
- text messaging
- data management
- cloud computing
- information extraction
- keywords
- textual data
- social activities
- e learning
- artificial intelligence
- data mining