Finding competitive keywords from query logs to enhance search engine advertising.
Dandan QiaoJin ZhangQiang WeiGuoqing ChenPublished in: Inf. Manag. (2017)
Keyphrases
- query logs
- search engine
- keywords
- web search engines
- user queries
- web search
- query suggestion
- query recommendation
- search queries
- information retrieval
- web queries
- sponsored search
- web users
- keyword search
- search logs
- query log analysis
- web pages
- search advertising
- search result
- search behavior
- web retrieval
- retrieval systems
- usage data
- commercial search engines
- information access
- relevant documents
- search sessions
- search experience
- user clicks
- active learning
- click data