Predict Click-Through Rates with Deep Interest Network Model in E-commerce Advertising.
Chang ZhouYang ZhaoYuelin ZouJin CaoWenhan FanYi ZhaoChiyu ChengPublished in: CoRR (2024)
Keyphrases
- network model
- sponsored search
- electronic commerce
- search advertising
- consumer behavior
- search engine
- web search
- contextual advertising
- online advertising
- gene regulatory networks
- behavioral targeting
- immune algorithm
- user behavior
- neural network
- business models
- click prediction
- high dimensional
- bayesian networks
- vertical search