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Efficient online ad serving in a display advertising exchange.

Kevin J. LangJoaquin DelgadoDongming JiangBhaskar GhoshShirshanka DasAmita GajewarSwaroop JagadishArathi SeshanChavdar BotevMichael Ortega-BinderbergerSunil NagarajRaymie Stata
Published in: WSDM (2011)
Keyphrases
  • display advertising
  • online advertising
  • advertising campaigns
  • search advertising
  • behavioral targeting
  • web pages
  • contextual advertising
  • online learning
  • real time
  • information exchange
  • web search
  • budget constraints