Budget Optimization in Search-Based Advertising Auctions
Jon FeldmanS. MuthukrishnanMartin PálClifford SteinPublished in: CoRR (2006)
Keyphrases
- search algorithm
- search space
- sponsored search auctions
- budget constraints
- optimization algorithm
- search strategy
- search efficiency
- search methods
- global optimization
- search queries
- search strategies
- neural network
- optimization method
- evolutionary algorithm
- website
- user queries
- optimization problems
- global search
- search tools
- genetic algorithm