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Positive and negative aspects of online community cultivation: Implications for online stores' relationship management.
Hsien-Tung Tsai
Peiyu Pai
Published in:
Inf. Manag. (2012)
Keyphrases
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positive and negative
online communities
relationship management
online stores
decision rules
positive or negative
content analysis
social networks
customer relationship management
social networking
information systems
social media
social influence
social network services
website