Factors Influencing the Adoption of Social Media in Service Sector Small and Medium Enterprises (SMEs).
Alice Tabitha RamachandranNorasnita AhmadSuraya MiskonNoorminshah A. IahadNazmona Mat AliPublished in: IRICT (2019)
Keyphrases
- small and medium enterprises
- factors influencing
- social media
- technology adoption
- supply chain
- factors affecting
- electronic commerce
- technology acceptance
- service quality
- grounded theory
- service providers
- web services
- perceived usefulness
- information technology
- service oriented
- higher education
- user generated content
- factors that influence
- network effects
- social media platforms
- big data
- databases
- knowledge sharing
- mobile services
- social networks