Mining and Visualizing Social Data to Inform Marketing Decisions.
Jérôme TrebouxFabian CrettonFlorian EvéquozAnne Le CalvéDominique GenoudPublished in: AINA (2016)
Keyphrases
- data sets
- data processing
- data mining techniques
- data mining methods
- decision making
- high quality
- website
- data mining
- original data
- high dimensional data
- statistical analysis
- computer systems
- data collection
- databases
- knowledge discovery
- data analysis
- input data
- database
- image data
- data mining tasks
- data mining algorithms
- raw data
- log files
- data visualization
- historical data
- hidden knowledge
- data distribution
- synthetic data
- text mining
- end users
- social networks