Direct marketing of an event under hazards of customer saturation and forgetting.

Konstantin Kogan Avi Herbon Beatrice Venturi

Published in: Ann. Oper. Res. (2020)

Keyphrases

direct marketing
marketing strategies
data mining applications
data mining
database technology
database marketing
data processing
customer relationship management
life cycle
databases
decision trees
data sources
knowledge discovery
management system
customer satisfaction