A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship.
Yung-Ming LiChun-Te WuCheng-Yang LaiPublished in: Decis. Support Syst. (2013)
Keyphrases
- social capital
- trust relationships
- similarity measure
- recommender systems
- reputation mechanisms
- trust aware
- anecdotal evidence
- trust model
- social networks
- electronic commerce
- social interaction
- social media
- virtual communities
- reputation models
- social influence
- knowledge sharing
- euclidean distance
- access control
- collaborative filtering
- business models
- user based collaborative filtering
- media technology
- social psychology
- automated trust negotiation
- internet auctions
- trust evaluation
- website design
- social network sites
- user similarity
- social networking
- perceived risk
- structural equation modeling
- electronic marketplaces
- electronic markets
- distance measure