How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data.

Qican Gu Qiqi Jiang Hongwei Wang

Published in: HCI (21) (2016)

Keyphrases

clickstream data
social commerce
business models
website
user centric
cloud computing
social web
online stores
business processes
electronic commerce
special issue
data preprocessing
life cycle
browsing behavior
case study
social networks
data mining
user behavior
recent trends